The Selling Price Curve

All negotiations concerning the sale price of a business should be expected to travel on what I call the “Selling Price Curve.”

On the upslope on the Discovery & Disclosure side, your potential sales price advances up the Selling Price Curve as you try to create the largest value for your business in the mind of your buyer. You paint the prettiest, rosiest, most beautiful, while still accurate, picture you can. With each stage of the discussion, with each disclosure and explanation of another facet of your business, you try to show and create value for the buyer. Your selling price goes up the Selling Price Curve accordingly. You keep selling, impressing, and building your momentum and increasing your value.

On the Documents and Due Diligence side of the Selling Price Curve, several categories of activities occur that have the potential to bring that selling price you worked so hard to raise right back down. After the Letter of Intent is signed, the seller’s and buyer’s attorneys draft and negotiate the legal definitions and documents that become the final rules governing the payment of the selling price and the relationship of the parties after closing. At the same time, the buyer’s attorneys and employees conduct legal and operational due diligence.

During the drafting of the documents, a great number of nuances to your transactions are uncovered, negotiated, and described in binding fashion. The devil is truly in the details. Payment terms and conditions, representations of facts, and the consequences of inaccuracies, often in the form of indemnities requiring post-closing payments by you back to the buyer, all can have the effect of reducing your purchase price.

What can be done? Bringing in the right attorney, one who knows this process, and bringing them in early is key. Bring in an experienced deal attorney when you start thinking about selling (because you’ll want them to review key employee contracts for the right non-compete language) and certainly before signing a non-disclosure agreement.

Why that early? You need to see lots of deals go right and even more go wrong to help a seller avoid all the pitfalls and capture all the opportunities when selling your business. The right business transaction attorney will help you best position good news and most effectively minimize the impact of bad news. The right attorney will help you build your maximum price during the Discovery & Disclosure phase in a way that will be harder to peel back after the LOI is signed. It might result in a lower LOI price, but a higher price at closing – and that’s the price you care about.

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Written by Walker Law PC

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